5 ways to get more interested newsletter subscribers

Newsletters are a great way to keep business partners, customers and potential clients in the loop of what is going on in your business and industry. The number of subscribers you have doesn’t matter if they aren’t opening your newsletter. Most email marketing services do have analytics. Take a look at what your open rate is. If it’s low, it may be because of your content, frequency or the demographic of the subscribed.

Here are ways you can attract more subscribers interested in your newsletter:

  1. Promote your upcoming newsletter on your social networks, allowing people to sign up before it is released.
  2. Post a link to your social networks to your latest newsletter. This gives the opportunity to sign up for the next one.
  3. Position your sign-up form on every page of your website.
  4. Include a ‘forward to a friend’ link in every newsletter.
  5. Add a suggestion to sign up for your newsletter on the back of your business card. You can create a custom short URL and track you results.

 

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