QR Codes 101

Unless you live under a rock, you know what a QR Code is. But for the ones who don’t, here is our QR Code 101 post. Enjoy.

What is it.

    • QR is short for Quick Response (they can be read quickly by a cell phone)
    • Comes from Japan, first one was created in 1994 (just recently became big in U.S.)
    • They are used to take a piece of information from a transitory media and put it in to your cell phone
    • Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet


    • more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text.
    • Instant information
    • you can run a QR Code marketing campaign and publish a QR Code on a brochure or business card. Three months down the road, some details about the campaign changed. Instead of changing the information you have on the brochure and reprint, all you have to do is to change the link’s destination.
    • QR Codes can be a URL shortener – When used in email marketing or banner ads, that URL code (looking like a postage stamp) can link directly to a “private page” on your website.
    • QR Codes in your statements, service reminders and other “monthly” email or mobile or snail mail:  Embed that QR code and have it link directly to special rewards pages, to VIP offers and more.  Make being a customer interactive and rewarding!

 How to Use It.

You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their cell phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone.

Add them to any print marketing material, print ads, etc containing:

  • Product details
  • Contact details
  • Offer details
  • Event details
  • Competition details
  • Coupons
  • Twitter, Facebook, YouTube videos
  • Websites

How some are using it.

    • QR Code in Business Cards:  the scan can go directly to a special landing page that has a 1) sign-up for email 2)sign-up for mobile 3) instant coupon reward and other offers.
    • QR Code in flyers:  Same as #1 above and include event registration such as for grand opening, showcasing new products and more.  Even a link to social media special contests (Facebook pages etc.)
    • QR Code in or as stickers:  same as #1 above
    • QR Code in posters:  Perfect for event marketing and used as in #2 above.
    • QR Codes on package or in POS:  seasonal and timely offers can be provided to your customers to drive revenues or for special promotions.
    • QR Codes can generate an immediate request for information (like a quote on a vehicle etc.)
Want to test it out? Scan our QR Code below and follow us on Twitter!

Is your marketing material professional?

You are given little opportunity to convince your target demographic the value your product(s)/service(s) hold. If you can’t convince your target clients to read your promotional material, marketing your business will be hard. Is it clean, catchy and uncluttered?

Here are a three things to remember when you create/recreate your marketing material:

Professionalism. If your material doesn’t look professional, your clients will assume that you don’t take your business seriously. Believe it or not, we live in a superficial world where first impressions mean everything. They will also assume that you can’t provide quality products and services.

Clean, simple, and to the point. Some businesses try to get away with fitting all the information into one brochure to save on expenses. The more text you have and the smaller the text it, your brochure is more likely going to be pushed aside or even thrown away. If your material is simple, easy to follow, then there is more chance that your prospects will take the time to read it. Don’t clutter your material with photos, symbols, logos, etc. everywhere. Remember people have short attention spans. Keep it clean, simple and to the point.

Consistency. Is all your print material consistent? Make sure you use a consistent theme, with complimentary colours that are easy on the eye. If you have multiple print material with multiple themes, it gives the appearance of being unorganized and unprofessional.

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