The Creative Search for our Winter/Spring Interns!

With the expansion into Hartford and Boston, we are looking to fill three/four Marketing internship we have available.

Responsibilities include:

1. assist in monitoring of social media pages for clients
2. assist in monitoring social media pages for the agency
3. content development
4. monitor media mentions about our clients and our agency through RSS feeds, social bookmarking sites, Google Alerts and other social media monitoring sites.
5. create appropriate schedules for content and engaging users

 

Requirements:
1. Must be a junior or senior at a college/university
2. creative, think outside the box, type of person
3. familiar with most social media platforms: Facebook Pages, Twitter, YouTube, Blogging, etc.
4. ability to work a minimum of 10 hours per week in the office.
5. Must be able to attend networking events.

 

This is an unpaid internship but will sign for college credit. We are a very interactive, on the go agency. We are looking for interns who are quick thinkers, does not need to be told what to do twice, who is not shy and is willing to take on more responsibilities if needed. Internship may lead to part or full time opportunities.

Only serious inquires. Please send us your creative resume and cover letter to: info@creativestrategyagency.com

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5 ways to get more interested newsletter subscribers

Newsletters are a great way to keep business partners, customers and potential clients in the loop of what is going on in your business and industry. The number of subscribers you have doesn’t matter if they aren’t opening your newsletter. Most email marketing services do have analytics. Take a look at what your open rate is. If it’s low, it may be because of your content, frequency or the demographic of the subscribed.

Here are ways you can attract more subscribers interested in your newsletter:

  1. Promote your upcoming newsletter on your social networks, allowing people to sign up before it is released.
  2. Post a link to your social networks to your latest newsletter. This gives the opportunity to sign up for the next one.
  3. Position your sign-up form on every page of your website.
  4. Include a ‘forward to a friend’ link in every newsletter.
  5. Add a suggestion to sign up for your newsletter on the back of your business card. You can create a custom short URL and track you results.

 

Sign up for our newsletter here 😉

Social Researching: what your consumer want…now.

Have you participating in social researching? Social researching is the combination of marketing research and social media. It’s a way for businesses and brands to know what their current customers want, how they want it, and when they want it.

You’ve either participated in a survey or conducted one. If you’ve taken a survey before, was there a reason for it? What did the business need with the results? Did they entice you to take the survey with a discount on their product or service? These are questions you, as the consumer, need to ask yourself. There is a reason why you are being surveyed. Businesses, are you tracking and measuring your survey? Utilizing social media to survey your current following allows you to see what their are thinking and potential find future wants and needs.

You can post your surveys online… and off. By using a QR Code, you can create a link to your survey for your customers to take the survey via mobile in house (find out more here). So how can a business fully utilize social researching? Here are some ideas:

  1. Restaurant/Bar can utilize social researching to find out what food/beverages their customers like the most, customer service expectations and which events they would be interested in attending.
  2. Salons/spas can utilize social researching for customer service and future offerings their customers are looking for.
  3. Nonprofits can utilizing social researching by reaching out to those who’ve donated in the past and sending them with a short, simple survey with the possibility of donating again.
  4. Retail stores can also utilize social researching by surveying customers on customer service, product offerings, sales and more. The survey can be done in house or online as well.
There are many reasons a business should tap in to social researching. What are your current customers thinking?
For more information on social researching, contact us at info@creativestrategyagency.com

Using QR Codes for social researching

We’ve blogged about QR Codes 101, just like everyone else. But we’ve seen a lot of business that do use QR Codes use it in the most basic form, a link to the website or Facebook page. What are they doing to keep them staying on that link once it is scanned?

Recently, we utilized QR Codes to conduct a survey for a client. This is a great way to utilize marketing research and social media to connect with the consumer. Once the customers have taken the survey, the business may or may not offer a discount on their product or service. The purpose of the survey is to learn more about the consumers’ wants and needs.

A lot of business fail on not properly researching more into their current customer base and focus on getting new business. Focusing on your core customer base and knowing their want and needs will still get you more business, and probably more business if you only focus on obtaining new customers.

For example, if a restaurant utilized a QR Code for surveying, they would be able to have their table do the survey instead of leaving them with the bill. It will give the restaurant guests something to do while waiting for their food. It gives the restaurant a higher probability of a survey being responsive.

If interested in learning more outside the box ways to utilize surveys, you can reach us at info@creativestrategyagency.com

How to utilize social media during a storm crisis

This past weekend, western Massachusetts (tCSA home base), as well we other parts of New England got hit hard by a nor’eastern… in October! As crazy as that sounds, it happened. The aftermath of the storm brought power outages, roadblocks and many civilians without a warm place to sleep. In the time of power outages, social media was the number one news source basically because of mobile devices.

There were several businesses that were lucky and didn’t lose power and opened up to serve the suffered communities as well as staying past normal operating hours. Some businesses were even opened by installing generators. One thing that many local businesses didn’t fully utilize during the power outage weekend was social media. Whether they had any networks they actively used or not, many were unable to release information to the masses.

So what does this teach you? Create a Post Storm Social Media Plan (PSSMP). What is that? a PSSMP is a specific type of social media crisis protocol a business will undergo when the crisis arises. One myth that a lot of businesses tend to believe is that they don’t need a plan. Not true. In fact, you need multiple plans in place. The PSSMP is just one of them. Another is a Brand Reputation Crisis Protocol, giving your business a specific course of action on what to do regarding your business brand and its’ reputation. But this article is focusing on post storms.

Every business should have something in place, especially if you are heavily active on social media. Here are some things that you should consider in including in your Post Storm Social Media Plan:

  • Status of your business: Give your fans and followers an update to how your business was effected. If it was, give them an estimated time of when things will be back to normal. If it wasn’t effected, still let them know. Let them know that you are there for them and ready to provide your services if need be.
  • Status of your local neighborhood: Let your customers know what is going on in your neighborhood. If they have to commute to your place of business or someone from your business has to commute to them, let them know of road conditions, roadblocks, etc to keep them informed.
  • Status of your local community: Let your customers know what is going on in your community. Let them know of any available shelters, gas stations, or open markets for them to pick up some essential needs.
  • Status of other local businesses: Let customers know which local businesses near you are open or closed. You need to keep them informed but giving them a reason to visit your business as well.
There are many reasons why you should have a plan in place. Here are just a few:
  • Engage: Engagement is what social media is for. It connects its’ users to their favorite brands and businesses. During a crisis, you need to be heavily engaged and engaging to your followers. Keep interaction high. On most social networks, you can now see what businesses and brand pages their friends are engaging with. Utilize that to market your business.
  • Market: Marketing your business is a must. With the boom of web marketing and social media, it has become a 24/7 job. Another reason to have a PSSMP is the opportunity to obtain new business. If you are a restaurant, convenience store, grocery market or a place that sells essentials, new customers are very important. You want first timers to come in, be impressed and come back again post devastation. If you are actively using social media during a time of devastation, consumers will know of your business and will be tempted to give it a try.
  • Depend: You want to let your customers and potential customers know that they can rely on you during a time of devastation. If by chance another storms comes your way, those customers will remember what you have previously done. You will instantly create “first time mind”.
In the end, no one wants any sort of devastation. But they happen and your business needs to be prepared for them. If you don’t have a Post Storm Social Media Plan, creating one to utilize now is too late. But creating one is a must. Consult with your marketer and be prepared.
Any questions on Post Storm Social Media Plan or a Social Media Crisis Plan, contact us at info@creativestrategyagency.com

Top 3 Excuses Small Businesses use to Avoid Web Marketing

1. “I don’t have the time”. This is the number one reason most businesses say for the reason of not web marketing. We get it, you have a lot going on between dealing with the customers, managing inventory, etc – we get it. There are a lot of free tools to use to market your business online, but managing your web marketing is just like managing a car- you need to service it to keep it going. The biggest mistake is starting and not finishing. Tip: schedule yourself a block of time every day to web marketing. If you still can’t or don’t want to, then that is when you need to outsource. Web marketing isn’t a fad- its ongoing.

2. “It’s too expensive/Not in my budget”. Besides the time, most people say they don’t have it in their budgets to market on the web. Times are tough, we’re all feeling it, but it really is no excuse to neglect a tool that could drastically help your business. Between the computers and now mobile, people are on the web more than ever, and its only going to be more accessible. You need to know what your customers are saying about you. Brand monitoring is one of the biggest issues small businesses face when they web market their business. Tip: Move some money around. Maybe your budget on supplies is more than you need or put web marketing into your budget for the next quarter.

3. “No, I’m all set, my secretary/admin is handling it for me”. There are a couple of things wrong with this. One, pushing more work to your admin/secretary will not ensure that their regular workload will be accomplished. 95% of businesses that give their web marketing work to their admins, don’t pay them extra. In turn, that create your employee overwhelmed and unhappy. Two, your secretary/admin are most likely not knowledgeable with web marketing practices. They may end up hurting your online reputation instead of growing it. Tip: First, if you don’t have a marketing department, outsource it. If that absolutely cannot be done, pay for whoever it is you decide to put in charge of your web marketing to go to workshops, seminars, conferences etc to learn how to completely utilize web marketing.

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