The Creative Search for our Winter/Spring Interns!

With the expansion into Hartford and Boston, we are looking to fill three/four Marketing internship we have available.

Responsibilities include:

1. assist in monitoring of social media pages for clients
2. assist in monitoring social media pages for the agency
3. content development
4. monitor media mentions about our clients and our agency through RSS feeds, social bookmarking sites, Google Alerts and other social media monitoring sites.
5. create appropriate schedules for content and engaging users

 

Requirements:
1. Must be a junior or senior at a college/university
2. creative, think outside the box, type of person
3. familiar with most social media platforms: Facebook Pages, Twitter, YouTube, Blogging, etc.
4. ability to work a minimum of 10 hours per week in the office.
5. Must be able to attend networking events.

 

This is an unpaid internship but will sign for college credit. We are a very interactive, on the go agency. We are looking for interns who are quick thinkers, does not need to be told what to do twice, who is not shy and is willing to take on more responsibilities if needed. Internship may lead to part or full time opportunities.

Only serious inquires. Please send us your creative resume and cover letter to: info@creativestrategyagency.com

Advertisements

5 ways to get more interested newsletter subscribers

Newsletters are a great way to keep business partners, customers and potential clients in the loop of what is going on in your business and industry. The number of subscribers you have doesn’t matter if they aren’t opening your newsletter. Most email marketing services do have analytics. Take a look at what your open rate is. If it’s low, it may be because of your content, frequency or the demographic of the subscribed.

Here are ways you can attract more subscribers interested in your newsletter:

  1. Promote your upcoming newsletter on your social networks, allowing people to sign up before it is released.
  2. Post a link to your social networks to your latest newsletter. This gives the opportunity to sign up for the next one.
  3. Position your sign-up form on every page of your website.
  4. Include a ‘forward to a friend’ link in every newsletter.
  5. Add a suggestion to sign up for your newsletter on the back of your business card. You can create a custom short URL and track you results.

 

Sign up for our newsletter here 😉

Top 3 reasons why you should have SMS and how you can use it

SMS (Short Messaging Service) has become a mainstream way of mobile marketing and advertising. Businesses of all sizes, from Fortune 500 companies down to mom and pop shops, are starting to capitalize on this new from of marketing. Between retail stores to restaurants, almost any industry can find a new way to reach their target market.

There are many reasons why businesses should utilize SMS. Here is our top 3:

  1. Affordability : SMS Marketing is very affordable form of marketing. Depending on the company you work with, you could only be spending pennies and nickels per message. You control how often you want to send a message and to how many. You name your budget.
  2. ROI: The Return of interest on SMS is fairly high. Many factors go into it receiving a high ROI. Here are a few:
      1. Insanely High Open Rates- compared to opening an email (which is roughly around 23-30%), text messages are opened 95% of the time. Over 87% if the world population has cell phones. Over 95% of text messages are opened and read by your customers in 15 minutes.
      2. Permission Is Key– This also gives a high ROI because your customers opt-in to receive these texts themselves! Consumers have to opt-in to join your text messaging list – they are telling you they want to hear from you. They do this by texting your keyword to a short / long code or by signing up via mobile, or even a web form on your website or social network page. And if they ever want to stop receiving messages all they have to do is reply STOP and they’re automatically removed from your list. It’s a great way for your consumers to manage the SMS themselves. If they want to continue to receive promos, specials, etc., they will stay opted in. Analyzing the data after will help determine if your campaign is effective.
      3. It’s To The Point- With only 160 characters, that allows you to say exactly what you need to say. No other advertising medium has that relationship with the consumer. Text message ads engage the consumer in a way that makes them look forward too more offers from you.
  3. Accessibility- Most people only leave home with three things: their car keys, purse/wallet and their cell phone. Americans sent over 2 trillion text messages in 2010. If you aren’t sending text messages to your customers yet, you better believe that your competitors are. SMS ensures your message reaches your customers no matter where they are., instantly. 

Now that you pretty much know why you should SMS, here are at the two main ideas that you can do with it:

 1. Promotions- You can create custom coupons, promotions, specials, etc. to your customers who have opted in themselves, enticing them to take advantage of that particular promotion. Retail stores and restaurants can benefit the most with this option.

 2. Confirm appointments- This is a great opportunity for businesses to remind of their appointment by sending a text message 24 hours before an appointment, with an option to reschedule before it’s too late to fill the appointment with someone on the wait-list. Most facilities leave a message and don’t know if it has actually reached them or not. Salons, spas and medical facilities can benefit the most with this option.

 

Mobile marketing is continuing to grow and is the fastest way to reach your consumer. It’s on the go, just like most people today.

If you have any questions regarding SMS, please contact us at info@creativestrategyagency.com

Google+ and your brand

Google+ Brand Pages have finally come! We’ve been extremely excited about this launch, and even received early access to Google+ Pages (circle us here!), that we’ve already dug in deep to learn all about it. A lot of people and businesses alike ask “how will Google+ Pages be different from Facebook? How will it be better?”. We believe Google+ Pages has the potential to be huge. With only our second day in, we’ve seem some amazing differences with some similarities. Here is what Google+ Brand Pages are like:

 

 

1. To go from your personal Google+ page to your Brand Page is fairly simple. The new homepage has also added features, like a new search toolbar for YouTube and the option of creating your own page. Compared to Facebook, the Google+ homepage is much cleaner. To go directly to your brand pages, you would click on “Manage your pages” as shown to the left. How is Google going to be making money on this? There are no spaces for advertisements at this time, which by any means is great for the viewer, but how is Google going to make this profitable for them?  It does have the capabilities to do something great with advertising 

 

 

2. After the click on “Manage your pages”, you will be directed to your pages list. It is MUCH cleaner than Facebook’s. You can have multiple people manage your pages just like Facebook.

 


3. After going to the homepage of the Brand page, you have the capabilities to see who has your brand in their circles. Something great that Facebook does not do is that it gives you the ability to put your followers into a group you create. This is great for marketing for many reasons. It gives you the ability to market to specific demographics like sex, occupation, local, etc. 

It gives you a chance to post something to a specific group only.
4. To go back to your personal page, it is exactly the same way you got in. Like under your profile photo and click on “You”.
Overall, we love Google+ Brand Pages. It’s simplicity, functions and capabilities are just amazing. Here are our top three reasons why we love Google+ Brand Pages.
  1. Ability to post something to a specific targeted demographic.
  2. Easy, great functional way to manage your followers
  3. As a marketer, a great way to manage campaigns to specific demographics
Now it comes to should your business be on Google+? The answer: not all of you. Google+ is a social network. And just like we do with all of our clients, you need to analyze Google+ and see if it is the right social network for your business. Now if you are interested in starting a Google+ Brand Page, here are our top three reasons why your business should have their own Brand Page:
  1. Great opportunity to create contests, giveaways, and surveys and disburse them through different demographics
  2. A great opportunity to improve your SEO
  3. An opportunity to Hangout with multiple people on a conference call. (Google Hangouts is a video chat with ability to have multiple people on one call)
If you have any questions on Google+ Brand Pages, contact us at info@creativestrategyagency.com

Social Researching: what your consumer want…now.

Have you participating in social researching? Social researching is the combination of marketing research and social media. It’s a way for businesses and brands to know what their current customers want, how they want it, and when they want it.

You’ve either participated in a survey or conducted one. If you’ve taken a survey before, was there a reason for it? What did the business need with the results? Did they entice you to take the survey with a discount on their product or service? These are questions you, as the consumer, need to ask yourself. There is a reason why you are being surveyed. Businesses, are you tracking and measuring your survey? Utilizing social media to survey your current following allows you to see what their are thinking and potential find future wants and needs.

You can post your surveys online… and off. By using a QR Code, you can create a link to your survey for your customers to take the survey via mobile in house (find out more here). So how can a business fully utilize social researching? Here are some ideas:

  1. Restaurant/Bar can utilize social researching to find out what food/beverages their customers like the most, customer service expectations and which events they would be interested in attending.
  2. Salons/spas can utilize social researching for customer service and future offerings their customers are looking for.
  3. Nonprofits can utilizing social researching by reaching out to those who’ve donated in the past and sending them with a short, simple survey with the possibility of donating again.
  4. Retail stores can also utilize social researching by surveying customers on customer service, product offerings, sales and more. The survey can be done in house or online as well.
There are many reasons a business should tap in to social researching. What are your current customers thinking?
For more information on social researching, contact us at info@creativestrategyagency.com

Using QR Codes for social researching

We’ve blogged about QR Codes 101, just like everyone else. But we’ve seen a lot of business that do use QR Codes use it in the most basic form, a link to the website or Facebook page. What are they doing to keep them staying on that link once it is scanned?

Recently, we utilized QR Codes to conduct a survey for a client. This is a great way to utilize marketing research and social media to connect with the consumer. Once the customers have taken the survey, the business may or may not offer a discount on their product or service. The purpose of the survey is to learn more about the consumers’ wants and needs.

A lot of business fail on not properly researching more into their current customer base and focus on getting new business. Focusing on your core customer base and knowing their want and needs will still get you more business, and probably more business if you only focus on obtaining new customers.

For example, if a restaurant utilized a QR Code for surveying, they would be able to have their table do the survey instead of leaving them with the bill. It will give the restaurant guests something to do while waiting for their food. It gives the restaurant a higher probability of a survey being responsive.

If interested in learning more outside the box ways to utilize surveys, you can reach us at info@creativestrategyagency.com

Previous Older Entries

%d bloggers like this: