The new Facebook business pages

The ever changing business, Facebook, has changed Business Pages, yet once again. I believe that they changed it for the better. There are many new features that were added that enhance page use, interaction, and insight.


The new page layout has changed significantly. Unless you lived under a rock, you will notice that the new page layout resembles the personal pages layout.

There is a new photo section added to the top, the tabs have moved, the ability to sign in under your business name and many other new features that will talk about in this post as been added.

 

First up, Business Pages now has notifications! It is perhaps one of our favorite new features.

Just like in your personal page, there is the icon to see who has friend requested you. In the business page, the icon symbolizes any new people who have recently Liked your page. This new feature is great to see who the latest followers of your page are.

One of the best part of the update is the notification updates just like in your personal pages. This feature allows you to see who has commented, liked, posted, etc throughout your whole business page.

Another great new feature is that you get to “sign in” as your business page. When you do sign in under your business name, you can then click to the home screen, and you will now see a news feed of all your “Favorite Pages” that you have added to your page. It is a great way to see what your colleagues, clients, etc. are doing.

Some other great new features:

1. A business page can now communicate with other business pages, leaving posts and comments under the business name and not under your name. However, they cannot post on a user’s wall or comment on his or her status.

2. The “everyone” filter that brings most engaging and interesting posts to the top of the page.

3. Latest photos have migrated to the top of the profile, just like in personal pages. Used correctly and effectively, they are a new creative way to advertise products and services.

The new design launched this week as a preview for Facebook Page admins. Admins have the ability to preview and tweak what they see before completely switching over. Facebook also releasing a Page Tour and a manual to explain the new design for the people who may have trouble. Admins will have until March 10 to switch over though, before Facebook automatically updates every page to the new design. So jump in, learn and have fun!

 

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3 Comments (+add yours?)

  1. tabbenedict
    Feb 11, 2011 @ 19:02:39

    great post, Alfonso!

    The biggest thing, to me, though since I do so much business is the move from FBML to iFrames. I would love to hear your thoughts, either here or in a follow-up post. 🙂

    thanks again!
    Tab

    Reply

  2. Peace Overtures
    Feb 25, 2011 @ 20:41:01

    I’m trying to create a new small business facebook page and can’t get past the error asking for city/state. For some reason, it just doesn’t want to accept it. Any advice?

    David

    Reply

    • thecreativestrategyagency
      Mar 07, 2011 @ 21:26:44

      Hi David,

      I am not sure why there is an error. Are you including the location? Maybe the type of business page you are setting up requires a location. With the new pages, they have really classified different types of pages for different types of businesses. But go back and check what type of business page you are/were trying to set up. I apologize we didn’t respond any sooner.

      Reply

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